Salesforce

Before moving to understand what is Salesforce, this tutorial will acquaint you with the term CRM. Back in time, employees managed manually data. They jotted down information and stored them in files. This way, they failed to make use of all the available data.

Gradually, as years passed by with the advent of computers, companies made use of Excel sheets and documents for managing their data. However, this approach proved to be time-consuming and inefficient when handling large volumes of data.

There was a requirement to effectively handle and analyze vast volumes of user data by every employee in the organization. By the term effective, it refers to methods that could be incorporated to improve customer satisfaction. This was when CRM, known as customer relationship management, was introduced, and it addressed the above issues.